Food & drink · Case studies

Chai house identity

A warm, hand-lettered identity for a modern dhaba.

Chai house identity, Rida Hameed

Overview

The owners wanted old Lahore without nostalgia clichés. We built a lettering-led mark, a terracotta palette and menus that are easy to read at night.

Highlights

  • Hand-lettered wordmark
  • Menu and signage system
  • Cup and bag packaging

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