Speaking
Women in business, D2C and brand building.

The skincare issue
I founded a skincare brand that formulates for Pakistani skin, heat and humidity, sold online across the country.
I started in my kitchen with one sunscreen I could not find in Pakistan. Five years later we have a lab partner, a small team and customers in every province.
We grow slowly, test everything and answer every customer message ourselves.
Saira answers customer messages herself. That is the brand.
Women in business, D2C and brand building.
For first-time founders.
Retail and creator partnerships.
Interviews and features.




Yes, for events about business, manufacturing, entrepreneurship and leadership in Pakistan.
A few founders each year, usually through accelerators or referrals.
Selectively, in businesses close to my sectors. Send a short note first.
My office. Use the form and mention your outlet and deadline.
Glow Ritual (sample)
FMCG company (sample)
Lahore
Lahore
“Saira answers customer messages herself. That is the brand.”
“Generous with advice to new founders.”