Skincare switching study
Why young women in Lahore switch skincare brands.
Overview
Survey of 220 students plus 12 interviews. Price and influencer trust mattered most.
Highlights
- 220-person survey
- 12 interviews
- Presentation to faculty
Why young women in Lahore switch skincare brands.
Survey of 220 students plus 12 interviews. Price and influencer trust mattered most.