ExplainerSample story
Young sellers move from stalls to Instagram shops
Phone covers, perfumes and stitched suits: how a weekend stall became a delivery business.
Two years ago, a group of college friends in Multan ran a weekend stall selling phone covers. Today they ship to more than twenty cities and have not set up the stall since spring.
Their story is common. Sellers say photos and short videos bring in buyers they would never meet at a stall, and cash on delivery removes the trust problem.
The parcel that comes back
The hard parts are returns, courier delays and customers who refuse the parcel at the door. Several sellers now ask for a small advance on orders above a set amount.
Most say they still miss the stall. It was where they learned what people actually pick up and put back.
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