Lookbook shoots
Full collection in one or two days.
$ whoami
Iqra Nadeem · Fashion & Editorial Photographer
$ cat mission.txt
Lookbooks, campaigns and editorials for Pakistani fashion labels, from studio to street.
{
"shooting_since": "2017",
"based_in": "Lahore and Karachi",
"clients": "Fashion labels and magazines"
"status": "open"
}
I shoot fashion the way I would want to see it in a magazine: strong light, clear mood and clothes that still look like clothes.
I work closely with stylists and labels from mood board to final retouch, and I keep teams small so shoots stay calm.

Full collection in one or two days.
Concept, location, team and final images.
Clean product-on-model images.
Natural skin and true fabric colours.

Thirty looks in a day, shot in soft garden light.

Heavy embroidery, dramatic light.

Menswear in the lanes of Anarkali.

Clean, consistent images for 200 products.
Weddings are usually booked 2 to 6 months ahead. Portraits and product shoots can often be done within a week or two.
Yes, across Pakistan. Travel and stay are added at cost and agreed in advance.
A preview set within 72 hours, and the full edited gallery in 2 to 4 weeks depending on the shoot.
Edited high-resolution images are delivered. Raw files are not included, as they are unfinished work.
Iqra Nadeem Studio
Fashion studio, Karachi (sample)
Sample art school
“Our lookbook finally looks like the brand we imagined.”
“Fast, calm and very prepared.”